You may have heard of "AminoSweet" being touted as "low calorie sweetener that tastes exactly like sugar." Well, it's the same old Aspartame that you've known of. (Yes, that controversial Aspartame.)
In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world's most notable artificial sweeteners do? Why, rename it and begin marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called "AminoSweet".
